In web design, flow can be described as a series of tasks, storyboards, or diagrammatic representations of a process that provides a step-by-step solution to certain website problems. There is another type of process that should be considered known as user flow. Basically, this is an essential process in College Station web design that is often over-looked and ignored. This can be explained as an interaction with visitors who come to each web page to find information being searched or are directed to that location because of a call-to-action button.
To make a College Station web design intuitive, simple, and interesting, user flow must be kept in mind to obtain maximum results, which requires using some golden rules for an optimal experience.
Four Essential Rules
This is based on the book entitled ‘Flow: The Psychology of Optimal Experience’ by Mihaly Scikszentmihalyi.
- Objectives – Formulate sharply defined objectives to help online visitors understand essential steps to achieve individual goals and have a satisfying experience while on the website.
- Feedback – Furnish instantaneous feedback when clicking a button, filling out forms, and moving from one page to another to help visitors view the task as it is done and definitely feel that a desired goal is going to be achieved by such action.
- Responsiveness – Increase website efficiency to make visitors feel comfortable with performance. A viewer will feel engaged with fast download speed and a highly responsive website.
- Content – Give a feeling of progress with user flow by creating relevant, current, and informative content.
Designing with User Flow
- Begin with End-Users in Mind – Fundamentally, everything should be created with customers in mind, which is not new. It means having a crystalline vision of the desired direction and destination, which of course is the reason that the website was created. It is a unique approach to create a complete solution so visitors can accomplish their goals as easily as possible.
- Create Objectives – This is an automatic assumption that should be integrated into the design process. Clear objectives must be created before beginning a project. It should be clear if a website wants visitors to download software, purchase products, sign-up for free membership, or sign-up for a free trial.
- Conversion Funnels – It is essential to point all movement at the bottom of the conversion funnel and turn such traffic into a successful sale. Initially, the start of the flow must be clearly identified as each visitor should be treated differently. If a visitors is coming from a paid search, that should be dealt with differently from any coming from social media, e-letters or organic searches.
Designing a website is not just about its appearance but also about its functionality. It is so simple to go directly to the design process without ever considering the user’s expectation at all. Focus is often made on information architecture and the user flow that is the backbone of beneficial website function is forgotten. It is still essential to keep in mind some factors such as information architecture, appearance, visitor experience, website responsiveness and compatibility, and most importantly well-designed user flow to obtain positive results!
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