Like fashion trends and automotive design, website design eventually goes out of style.
Business website design is constantly evolving, mainly due to advancements in internet technology.
Whether it’s because of the layout, color scheme or how your site actually works, here are 7 telltale signs website design companies look for to confirm it’s time for a website update.
1. Your Business Website Design Is Not Mobile-Ready
If you’re not already using responsive, mobile-ready website design, you definitely need a site update.
With mobile search and purchases taking over, you are missing out on potential sales not to mention being penalized by Google in the search results if your site is not mobile-friendly.
2. Your Traffic Is Declining and/or Not Generating Leads
There are many reasons why you could experience a reduction of visitors to your business website design.
Many of these reasons are related in one way or another to your site’s appearance or function.
If content is well optimized and there are no other problems with the site, chances are it just needs a tech and style update to keep up with everyone else.
3. Your Site Technology Is Out of Date
Internet technology continues to change and improve every year.
The more that website design companies can do with the technology available, the more functional a website can be.
If your site is still relying on old and inefficient code, Flash animation, and other outdated tech, it’s time to upgrade.
It will run smoother, be more secure, and you’ll be able to do more things with it.
4. You Have No Inclusion of Social Media
Social media is everything in the world right now.
If you’re running a business, it’s essential that your brand can be seen on social media and that your business website design announces and reflects this. Shareable content broadens audiences and increases sales.
A layout update that includes social media follow and sharing buttons should be done to reap the many benefits that social networking offers.
5. Your Content Is Inaccurate or Insufficient
Content is still the king and right now the king is a perfectionist.
To rank well with Google, attract the most traffic, and build the reputation and authority of your brand, you need well-researched content that’s correct, informative, and plentiful.
Add a blog to your website design if you haven’t already done so and start publishing great content to keep your business name competitive and in the forefront.
6. Your Business Has Grown and Evolved
Hopefully, your company has grown since you first opened it and designed its first website.
Chances are that it has undergone changes as your brand developed a following.
An old or stale site that does not represent your company as it is today is not helping you.
Experienced website design companies typically recommend that a business update their online presence every few years to keep things fresh and ensure things such as logos, colors, and everything else still represent your company in the right ways.
7. Your Website Design Looks Dated
Beyond everything else on this list, understand that web design styles do get old and dated after a while.
As internet technology changes and design trends come and go, you need to keep up with these trends to continue to please and attract customers.
Customers will quickly question whether to trust a company that does not keep its website current in terms of style and how it functions.
In Closing
Does your website design fit any of the above categories?
If so, it’s probably time to consider an upgrade. Website design companies generally recommend a change of scenery every three to five years to combat these and other issues and to keep your site performing well.
Stay on top of the competition with a fresh, new business website design!
