The Call-to-Action in your website design is the one critical element that drives your viewers to do something.
Whether you want them to buy, sign up, or input data or information, the CTA needs to be convincing in order to work.
How do website designers decide on the most effective CTAs?
Here are some pointers on a few popular CTAs used by website design services and how they work to get conversions.
Understanding How Great CTAs Work
A call-to-action is a button or link in a website design that has some type of phrase on it asking the viewer to do something: make a purchase, sign up for a newsletter, fill out a form, or complete some other action.
CTAs appear in key places on a website where users are most likely to see and react to them; however, that reaction if typically a psychological one.
While some viewers might have come to your website specifically to do something and will seek out your CTA immediately, website designers know that most viewers need to be coaxed a little bit to convert.
How CTAs Compel Viewers to Convert
The CTA must offer them something or be convincing in a certain way to get the viewer to click and convert.
Essentially, every CTA works on the psychology that people want to be included or find a bargain; they don’t want to lose out on something good.
So while they may differ slightly from website to website, each CTA is designed to create the idea of importance, value, and most importantly, urgency.
The text must be relevant to the audience and what you are trying to get them to do; however, they must all generate the same types of emotional responses in the viewer.
Act now or it’ll be gone. Act now and you’ll get this special that nobody else gets. Act now and you can gain this benefit today but not tomorrow.
Great CTA Concepts for Your Website Design
With the psychology of the successful CTA in mind, website design services can entice your viewers using a number of effective concepts:
- “Get Yours Today!” - Focuses on getting something the viewer wants or needs in return for converting. More interesting with exciting and active words like grab, snag, and score.
- “Yes, I Want It!” - Affirms that the user wants something and can get it by clicking on the CTA.
- “Start/Activate It Today!” - Shows viewers they can start on their path to gaining benefits if they done today. Somewhat based on the emotion of urgency as well as making the benefits of starting available sooner.
- “Act Now!” - Focuses on creating a sense of urgency in the viewer and a feeling that they will miss out if they don’t click.
- “Get It Free!” - Appeals to the viewer’s desire to get a great bargain, discount, or whatever is being offered that provides value.
- “Add to Cart” - On product pages, this bold CTA helps the viewer easily make their purchase without the risk of getting lost or clicking off due to an inconspicuous buy link.
Summing Things Up
For any website design to fulfill its goals, there has to be an appropriate Call-to-Action showing viewers what to do and where to do it.
Not just any CTA will do; website designers put a lot of consideration into choosing the best CTA based on your business, customers, and what you need them to do to convert.
In the end, the most effective CTAs used by website design services are the ones that can generate the appropriate emotion and psychologically convince the viewer to click and convert.
