If you’re starting to see reduced traffic and decreasing sales coming from your business website, this is a key indicator that something is wrong.
What could be that is that you are in need of a fresh website redesign, especially if things were working well for you in the recent past.
Websites need regular sprucing up so they always look current and can function the way customers need.
Consider these ideas if your site is no longer performing well and work with a website redesign service to correct it.
Do You Need A Website Redesign?
Website design for business is not a "once and done" thing. To remain effective for your business, you should have yours redesigned every few years or if you start seeing certain symptoms that suggest a website redesign might be needed.
How do you know if it’s time to consult with a website redesign service? Look for these symptoms:
- Sales and/or website conversions are dwindling.
- Your website looks dated in comparison to others in your industry
- More user complaints about functionality or seeing evidence of user problems in your website analytic reports.
When these three things start to happen, it’s a good indicator that a redesign may help.
Of course, you’ll want to research to make sure there is not some other problem causing the decline; however, when combined with a dated look, the other two symptoms strongly suggest that it’s website redesign time.
How Can A Redesigned Website Help Your Sales?
What will happen once you invest in a new website design? Chances are, you’ll start to see your sales picking up again.
Why? Because a redesigned website can provide the improvements needed to make your site perform better for you:
- A Fresh, Current Look - Above all, a redesign provides you with a fresh look that will make your site and business impressive today. An attractive design is important for every website because a great first impression for your customers is essential to keep them once they click in. Ugly, outdated sites can send them seeking other options.
- Up-to-Date Technology and Functionality - Web design is constantly changing. Beyond having an updated look, it’s essential to have up-to-date code for smooth performance and the newer functions that your customers need and expect to find on your site.
- Improved SEO - Like web design, SEO is also in a constant state of change. When you update your website, you gain the advantage of implementing current site optimization techniques that help gain higher pagerank and more organic traffic.
- More User-Friendly - Updates that include more advanced functionality for your users make your site easier and more pleasurable to use. User and mobile-friendly design is a critical factor for increasing sales today.
- Increased Competitiveness - Overall, all of these improvements will make your site more attractive and useful as well as help your audience view your company in a favorable light. When seen as an authority and the best place to go for certain information or products, you gain an important edge over your closest competitors.
Reviewing Website Redesigns
Website design can be expensive and developing a great site does take some time.
If you want to keep the sales coming in, it’s essential that you keep yours up-to-date and functioning well.
A redesigned website done by professional website redesign services is that critical thing your website needs so you can stay competitive and gain more customers.
If business is suddenly dropping off, your old and outdated website may be to blame!
