Does Your Web Design Follow These Best Practices?

Getting the most from your company’s website requires skillful web designing that recognizes that there are some important factors known to increase conversions.

Does your web design follow these best practices used by web designers to ensure success?

If your website does not include these essential conversion-boosting elements, it may be time to rethink your design and adopt such practices.

Sometimes, the simplest details can make the difference between gaining or losing a customer.

Minimalism and Simplicity in Web Design

The best websites that get the highest conversion rates incorporate web designing that is simple looking and simple to use; sites that offer too much choice or are too busy can work against you.

To avoid these problems and improve performance, web designers should keep things simple in the following ways:

More White Space - White space is a critical design element that should be properly utilized to keep a site looking airy and clean. Avoid too much text in any one area; use white space as part of the actual design and not just the space between other elements.
Fewer Choices - Reduce the number of choices your users have on each page to the bare minimum. With fewer links and a well-thought navigation structure, your users will find what they want easier with less chance of getting lost along the way.
Design In Thirds - Avoid filling up your entire homepage with elements. Divide the page horizontally and vertically into thirds and use the intersecting points to locate important links and CTAs. Your overall imagery should be done in thirds as well so the focal point does not spread across the whole page.
Color As A Design Element - Rather than add more elements or links on a page or incorporate fancy text effects, go minimalist by using contrast and color to create emphasis.

User-Friendly Web Designing

The easier your web design can help users get around your site quickly and easily, the higher your conversion rate will be.

Improve user-friendliness in these ways:

Simple, Effective Navigation - The simpler the navigation interface, the more easily users can get around without the frustration of getting lost along the way.
Breadcrumbs - These act as an extra navigational aid to make using your site more convenient and user-friendly
Effective CTAs - The right types of CTA in the right places are critical for promoting more conversions.
Personalization and Familiarity - Web designing that takes familiarity and predictive behavior into consideration is more user-friendly. Personalization helps users more easily find what they want.

Great Optimization

Web designers must also create sites that are optimized for the best SEO, which will increase conversions by making a site more searchable.

Beyond the basics, optimize in the following ways:

Brand Consistency - Build online presence and authority by making sure your brand is presented the same way across the web. Logos, colors, typefaces, contact information, and other pertinent information should be uniform everywhere.
Images - Connect better with users by using professional images of actual people. The images themselves should be compressed to load quickly and be optimized with the right labels and alt-text.
Collect User Data - Analytics including user data is essential for planning and modifying web design and marketing.
Use Landing Pages - Landing pages are great converters; just be sure to use specific pages for SEO and paid ads as each should be designed slightly differently.