An attractive and functional web design is the most important tool your business needs to be profitable.
For your site to be the most effective, it is essential that you work with professional business web designers who can create one that will attract more online traffic to your site to get you more customers.
Consider these important facts about business websites and how a great affordable web design will benefit your company before you consider a DIY and sacrifice important qualities that bring results.
1. Having A Business Website Is Essential
Every company now needs a great website that is designed by business web designers in order to compete and stay in business.
Why? Because nearly 70% of all consumers use the internet to search for businesses when they need something.
Additionally, more than 30% of all consumers surveyed state that they would not do business with a company that did not have a website and was not locatable online.
2. A Professional Website Can Increase Your Sales
When customers look for a business website, they expect to find an attractive and functional web design that looks professional and works how they want to use it.
Over 90% of consumers questioned have stated they leave sites that are ugly or have unattractive imagery.
Supporting this, nearly 90% of designers interviewed agree that functional, attractive design attracts traffic and brings in more sales.
3. Bad Web Design Can Reduce Customer Trust
Not only does bad website design turn many users away if they can’t use the site, it prevents others from even trusting a company.
A whopping 94% of consumers surveyed say they do not trust a website that has an unattractive or out-of-style design or doesn’t function well.
Most consumers feel that if a business really cares about attracting new customers, they will invest in affordable web design to create an attractive and functional site.
4. Mobile-Friendly Websites Get More Business
Today, more than 50% of consumers search with their phones and tablets; an increasing number of them actually purchase on them.
Based on this growing use of mobile devices, many customers feel that companies that really want make sales will have a mobile-friendly web design that actually works and allows them to complete a transaction easily and confidently.
Mobile-friendly sites designed by professional business web designers are essential today.
5. Page Load Time Really Does Matter
There is nothing new about the fact that slow-loading pages chase potential customers away.
Research on the matter suggests that 40% of viewers will leave a site if a page or image does not load within a few seconds.
Of those, 75% would not return to a site after experiencing slow loading pages.
6. Lack of Contact Information A Deal Breaker
No matter what your company does or sells, you must have an affordable web design that includes your company’s full contact information somewhere or risk the consequences.
Nearly 50% of all consumers asked stated they would not do business with a company that does not list this basic, essential information somewhere that it can be easily located.
7. More Product Information Means More Sales
Another thing known to affect consumers and promote sales is the amount and quality of product information available on a website.
Common sense and research both point to more information, more specific details, and better images to reduce customer questions and promote informed decision-making, all of which leads to more sales.
Moving Forward
If you own a business, it's essential that you also have an attractive and functional web design created by professional business web designers.
Fortunately, with an affordable web design produced by designers who understand form and function, you can bring in more customers and make more sales!
