Success with great web design means understanding users, design and marketing trends as well as many other details that affect overall site performance.
Some of these details might seem pretty obvious if you are working with web design services on a new website; however, others might surprise you.
Before you assume that just any website will do, check out these facts that prove just how important design and optimization are for a site and why you need to work with professional web designers to achieve this.
1. You Really Need A Mobile-Friendly Web Design
Today, mobile devices account for about â…” of all Internet usage.
A mobile site designed by professional web design services is essential.
Most users will look at their smartphones as many as 150 times a day, with up to 80% of all users accessing retail websites from their phones.
Despite these numbers, only about 12% of all businesses have invested in responsive, mobile-friendly web design.
Those that haven’t are losing business.
2. Everything Is Moving Faster Today - Including Attention Spans
Internet connection speeds have increased by 14% in the past few years, allowing web designers to create bigger, more functional websites that do and show more.
Still, page load speed is critical, especially when most users expect a page to load within 2 seconds.
This is partly due to the fact that as Internet speeds increase, attention spans are decreasing from 12 seconds to about 8 as determined by research.
Website owners must make a good impression, fast.
3. Visitors Make Quick Decisions About A Website
Speaking of good impressions, research also suggests that users will form an opinion about a website in as little as a half of a second.
In that half-second, half of all users will decide whether your company seems credible based on what the web design looks like and whether or not there is company contact information including address, phone or fax number, and email address plainly posted on the site.
4. Common Web Design Errors Cost Businesses Money
Professional web designers understand that some of the littlest things can prevent a site from performing well.
At the top of the list is not designing to suit the researched demographics to promote easy use.
Up to 70% of sites fail to include a clear Call to Action button.
Many sites fail to take advantage of personalization which can increase conversions by 5% or digital interactions like live chat which influences over half of all purchases made.
Long forms can also be distracting and reduce the chance of users actually making it to the end.
5. Blogs Are Important to A Business Website
Studies show that â…” of all visitors to company websites will find their way to business blogs.
Half of all visitors will eventually make their way to a homepage and use the navigational menu to get to the blog.
Web design services use blogs that are integrated with social media as a main marketing tool for attracting viewers and delivering great content, including video, which is preferred by 70% of users. No business site is complete without this tool.
6. Customer Opinions Matter Most
When deciding where to buy, customers put a lot of stock into what other customers have to say.
Over 70% of users rely on both personal recommendations, posted customer reviews, and testimonials when making purchase decisions.
Buyers also look for user-created content like guest posts, comments, forum posts, and other opinions before they buy.
Engaging and encouraging these types of interaction on your blog and social media sites will greatly benefit your website.
In Sum
Overall, there is a lot to know about how great web design works and how it can be made most effective for your business.
Rather than leaving it to chance, a better option is to work with skilled web designers who know these facts and also know how to shape your site so it serves the customers well.
Investing in professional web design services today will pay for itself many times over in the future!
