Google has been working to change its search algorithm to a mobile-first priority. What this means is web design that is made to be mobile-friendly and offer easy use on mobile devices is getting priority in the SERPs over sites that are not as mobile-friendly.
Is your site built with web designing that accomplishes this so you can stay high in the rankings? By using the creative content strategies below, web designers can build your site for mobile-first indexing while maintaining the value and function your users need.
Expandable Content
Expandable content areas, also known as accordions, are very useful for including detailed and easily accessible content on a site without overwhelming the user with a wall of text all at once. These areas function as a list of links that expand to reveal more content as the user wants to read it.
Accordions are a great addition to any web design when used as a list of navigational links, in a FAQs section, product specifications, or anywhere you want to provide more easily accessible details while your main page stays shorter and more concise.
Table of Contents and Content Tabs
Another way that web designers can easily organize site content so the main page stays simple is with various systems for linking from the main page to specific content. A Table of Contents linking to important content and site functions is becoming more popular in mobile-first web designing as a way to guide users to important content quickly and easily.
Tabs on content pages simplify more detailed information into shorter segments that can be accessed as desired. By using this technique, users can read basic information in the main tab, then continue to the other tabs for more specific information broken into individual sections.
Content Filters
Filters allow users to select the specific interesting content, blocking out information of less interest. They can work more effectively for mobile web design than the search function. Filters enable users to tap a few choices to quickly narrow down the amount of information served to them, reducing the need to scroll through a lot of unwanted content.
Mobile-Friendly Formatting
To simplify web pages and improve mobile-first indexing, web designers should use content formatting that allows for quick scanning to easily get the point across. HTML headers can be used in the content to make pages more indexable and easily skimmed. You can emphasize within the content by using bold and italic only.
Highlight important points with pull quotes that allow them to stand out from the main content. Bullet points and numbered lists lend to mobile-first web designing by breaking up content into shorter, more easily read segments. A summary section at the top of the page that highlights main points is another mobile-friendly way to handle larger segments of information.
All of these methods make it easier for users to find the basic information they need quickly and easily, improving mobile-first indexing in the process.
Since mobile-first indexing is becoming more important every day, make sure your web design stays in the SERPs by implementing the tips above. When web designing takes into account how users want to access content and what content they actually want while mobile, site efficiency goes up. Best of all, most of the strategies utilized by experienced web designers are useful for both desktop and mobile. Your site will work seamlessly on any device while satisfying Google’s requirements for mobile indexing!
