"New year - new look" or so the saying goes. Although this usually refers to things like hairstyles and clothing fashions, the saying can also apply to a web design.
Experienced web design companies know that design trends come and go. To keep up with this and ensure your site is as attractive and functional as it can be, consider working with web design services to revitalize it for the New Year!
1. Build and Promote Brand Identity
The whole purpose of having a website is to build brand recognition and sell products. Make sure you have a meaningful and attractive logo that represents your business and uses a representative color scheme.
A good logo should always be visible in a web design, on social media pages, and in advertising, etc.
2. Revisit Color Scheme and Layout
Believe it or not, different colors can affect conversion numbers. Discuss your website colors with web design services and try out new palettes to monitor their effect on conversions.
Ideally, the color scheme should correspond with your brand’s colors; however, do a few trials to decide which colors will work best for you.
3. Reconsider Font Choice
As most web design companies note, fancy and decorative fonts or too many fonts are distracting and make it difficult for users to read a website. If your site uses too many fonts or strays too far from using simpler and easy-reading choices, it is time to make some changes.
Sometimes just switching to a more effective typeface can completely change the look of a site and result in more conversions.
4. Improve Optimization
To reach the most users and keep them clicking, a web design must be optimized in a lot of ways. At the top of the list, optimize content for better SEO and search.
Also optimize for faster page loading time. These two factors can be extremely helpful in getting more traffic to your website and keeping it there.
5. Revise for Intuitive Navigation
Another factor that can greatly improve a site’s performance is navigation. Regardless of layout or appearance, one quality that every effective website has is an intuitive navigation menu.
Work with web design services to develop navigation that users understand and can use to achieve their goals when visiting your site. Confusing navigation or the inability to use a site in more natural ways can cost a business sales.
6. Add Professional Images
The imagery on your website tells users much about your business. Start replacing stock photography, which is very easy to recognize these days, with professional shots taken just for you.
Research suggests that personalized images are more effective and add to brand trust and reputation validation.
7. Do Periodic Maintenance On All Pages
Every so often it is a good idea to go through your site page by page to look for problems. Check for broken links, unnecessary page clutter, slow-loading pages, and content errors.
Because this can be a time-consuming job especially if your site is large, a good option is to hire web design companies who can find all of these issues and correct them as they go along so your site flows well and looks great.
8. Use A Good CTA
If your Call to Action is not obvious or is positioned in the wrong place, it will be less effective. Make sure your CTA is big, bold, and located where users can easily find it.
Use a contrasting color or some other treatment so it stands out, prompting users to click and convert.
While none of these suggestions means that you must completely change your web design, they can improve the appearance and functionality of your site. Many web design companies find that a yearly clean-up and review is a great way to revitalize any site and give it new flair for a new business year. In keeping up with the small details such as this, the money you spend on web design services will go further!
