An effective website design that works well for a business is one that first works well for its customers. To achieve the most user-friendly website, website design companies begin by first considering what users expect when visiting a site and then figure out how to fill those expectations.
What are the top things customers want from a website? When planning your site with professional website design services, you should include the 7 critical things discussed below to keep users happy and coming back for more.
1. Business Contact Information and Company Branding
Above all, customers want the ability to contact a company quickly and easily if they have questions, comments, or complaints.
Provide a Contact page with full business name, company logo, physical address, phone and fax numbers, and email address in website design.
A photo of your building and a map add to the good impression you want to portray.
2. Trust Signs and Third-Party Validation
When choosing which companies to do business with, users look for indications that a company can be trusted.
Have website design services create a layout that includes important trust signals like digital certificate badges, social media links, and secure site badges to boost this trust.
You should also choose some customer testimonials to include as third-party validation to further build a stellar reputation.
3. Security and Confidentiality
Back up the trust signs and security badges.
Provide a site that is secure and will keep personal user information confidential.
Website design companies can build your site with the right security features including SSL to keep your customers safe.
4. Easy Navigation
When visiting your company website, the last thing users want is to get lost in a complex navigation interface.
Have website design services create an intuitive and user-friendly navigation menu.
This allows customers to find what they are looking for quickly and easily. An effective navigation menu is essential element that can boost sales.
5. Explanation of Processes
In addition to easy navigation, users want a page that explains all company processes and policies.
Add an FAQ or Policies page to your website design and include information such as ordering instructions, return policies, shipping costs and procedures, problem resolution, etc.
Include the business phone and email contact information on this page for convenience.
6. Clear Calls to Action
A good way to lose business is for order buttons or links to be "hidden" or fail to provide clear guidance on how to order.
Every product page should include a bold Call to Action button or link that instructs users to “order here” or “add to cart.”
You can also include CTAs to featured products and information, the shopping cart, and anywhere else you want customers to visit on the website.
7. Be Mobile-Friendly
Since more users are now shopping using their cell phones, avoid losing sales by having a site that is only designed for browser use.
Having a mobile-friendly website is essential.
Website design companies can create an attractive and functional mobile-ready site that makes purchasing easy for those who shop and buy with their phones.
When planning any business website design, be sure to work with website design services who can help with the seven important details above. Skilled website design companies understand the various things that can affect user experience and how to offer the best possible experience.
Your customers will be happy with how easily they can use the site, increasing the possibility they will make a purchase!
